“Marimekko’s visions for the future are being forged through young designers, just like in Marimekko’s early years in the 1950s. We have faith in young talented designers, both from Finland and abroad; we trust that they will boldly create something new and avant-garde. However, we are committed to Marimekko’s basic philosophy – design is inspired by beautiful everyday life. We have a dual strategy: we create top design, but the designs must also be financially profitable.”

Kirsti Paakkanen, 2004