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"I think that this will be the goal of design in the future (or at least, my goal for my future in the sphere of design): transforming the gadget function ascribed to objects by the consumer's society into a transitional opportunity, namely into an opportunity for consumers to improve their perception of the world.
This kind of activity is typically paradoxical in the original meaning alongside the rule, the norm, the standard, as a means of grasping the so-called reality of the world and of life to its full extent.
In the future most of our products will continue to be marked by a high degree of innovation and experimentation, as we believe this is the way to develop our ability to set trends, to promote our fame and to create a culture medium aimed at developing those projects we like to call super & popular."
Alberto Alessi |
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